Catch-11 |
Eleven
catches that confound modern businesses and how to resolve them
In 1961,
Jospeh Heller introduced the world to Catch-22, a seminal critique of
bureaucracy and reasoning, in which a self-contradictory rule prevented anyone
from avoiding combat missions. If
you were mad, you could go home, but if you said you were mad then you clearly
weren't, so you couldn't.
Many modern
businesses have engineered themselves into a similar dead end. The book's main
character Yossarian worked out that Catch-22 did not actually exist, but
because the powers that be claimed it did, and everyone else believed it, it
had a potent effect. Even worse, because it did not technically exist, the rule
could not be repealed, undone, overthrown, or denounced.
Circular logic has no place in business. The eleven
catches in Catch-11 cannot be ignored and can all be resolved. Kevin Duncan
explains how.This is a brand new e-book concept. Instead of ploughing through an entire book, you can build your own.
The
main e-book is available on Amazon and is just 10,000 words long, so
you can read it in less than half an hour. It includes a history of
business, 11 catches that trip business up, what do about them, and some
predictions about the future. If you are interested in more detail on
any of the catches, you can download a 5,000 word chapter on any of them
for free on this website.
So for the first time ever, you can build your own book.
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Download any chapter(s) you like for free below.
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CATCH-1
The customer as king is dead. Long live the ambassador.
CATCH-2
Small is the new medium: one size does not fit all.
CATCH-3Price for profit: the champions of cheap lose to the princes of premium.
CATCH-4
RRP RIP: Low cost models win by design.
CATCH-5Less waste more speed: fast is the new slow.
CATCH-6Goodbye high street, hello supermarkets and online space has a new definition.
CATCH-7Vanishing sector boundaries: now anyone can sell anything.
CATCH-8Business in the global village: getting along with 7 billion next door neighbours.
CATCH-9Partnerships for prosperity: it's easier with two.
CATCH-10
Cash is crucial: the demise of the debt dummies.
CATCH-11
Daring to fail: why new marketing is virtually risk-free.
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