FACILITATION |
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I am often
asked to facilitate meetings. The types and circumstances vary hugely. Here are
some recent examples.
1.
International boards
People fly in
from all over the world to discuss the global positioning for a media network.
They need to be guided to a mutually agreeable consensus.
A global
digital network needs a new management structure and positioning. We design
both over two days.
2. Conflict
resolution
A major
technology client is not getting on very well with its advertising agency. The
session airs and resolves the issues to generate a better working relationship.
An
international oil client has been through a period of consultation and the team
members have all had to reapply for their jobs. This has caused confusion and
put a strain on the working relationship with their media agency.
My Tick
Achieve book and method
were used to design a more productive relationship.
3. Client
retention
A top-ten
advertising agency wants to improve the quality of strategic thinking for itself
and its clients. Sessions raise the latest and most helpful recent business and
marketing thinking, and are applied to sectors as diverse as brewing and
financial services.
My Greatest
Hits books and method
were used to generate fresh approaches.
4. Client-agency-media
owner brainstorms
Everyone is
looking for new ideas. New products, positionings, media partnerships, and much
more. Exercises, preparatory work, group sessions, and plenty of energy make it
happen. In one recent session with an agency, a media owner and a client, 21
workable collaboration ideas were generated in 3 hours.
5.
Newly-formed management teams
A new team at
the head of a performance and data agency has only worked together for a few
months and it's time to get the plan together. A media agency wants to start
the year with a bang. An innovation agency wants its global sales team to pull
together more consistently.
Methods are
drawn variously from my books Small Business Survival and So What? to inspire and motivate, and crystallize
effort.
6. New
business brainstorms
An agency needs
new ideas for a prospective client. We plan the pitch, the stalking approach,
the chemistry session. When through to the next round, we generate creative
concepts and write the strategic story.
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