You should read this book if:
- You have launched your own business, run it for a while and are thinking: what now?
- You don’t necessarily believe that relentless growth is always the answer
- You like the idea of a more reflective, non-macho approach to developing businesses
- You are a bit bored with your own ways of evolving your business and fancy a fresh perspective
- You are having a bit of trouble planning the “next big thing”
- You want to read what sixty or more other people have to say in answer to the survey questions
- You are a good mate of the author and want to further his burgeoning writing career
If you want to download a spreadsheet enabling you to categorise your answers to crucial business questions in the book Click Here
The one-minute version
1. Thinking is free, so do it more often
2. Ask yourself the nasty questions that you don't want to answer
3. Rip up the straitjackets that you have unintenionally built for yourself
4. Try something new. It might just work this time
5. Efficiency is a sophisticated form of laziness. Get organized.
6. Remind yourself what the original idea was
7. Put the effort in only where it gets you somewhere
8. Write out your Lifesmile statement
9. Ask yourself what you really want
10. Don't confuse movement with progress
Introducing The CHEW system
The CHEW system is a gritty way of addressing the current state of your business, combined with a thoughtful and rigorous method for working out what to do next. The CHEW acronym is intended to work on various levels. It stands for Confront, Hone, Evolve, What next?
Includes a fascinating survey that asks those running businesses of all types six tricky questions.
1. What is the hardest thing about running and growing your business?
2. Is growth always a good thing?
3. Did you ever suffer from post-launch blues or a three-year itch?
4. How do you plan the “next big thing”?
5. If you could have known one thing when you started that you know now, what would it be?
6. Is there anything else you would like to pass on about growing or evolving your business?
“Every word Kevin Duncan writes is well written, entertaining and relevant.”
“The author clearly knows his subject, and is amply qualified to write about it. He also writes in an extremely entertaining and compelling style.”
“This is the only book on the subject that I know of that considers the importance of building thinking time into your day.”
“This is a new and innovative take on the subject, and I know of no obvious competition.”
“I really like the appendix with the complete answers to the survey. This was fascinating.”
“The use of the survey is informative and makes compelling reading.”
“It’s a great read!”
Kevin Duncan on... New Business
Kevin Duncan of Expert Advice talks about the advertising and marketing industry.