Kevin is a business adviser, marketing
expert, motivational speaker and author.
He has written sixteen books, all of
which pursue the theme of simplifying businesses and making them more
successful. These have sold around 100,000 copies, been voted Telegraph Business
Club Books of the Week, been
nominated for CMI Management Book of the Year, and been translated into French,
Portuguese, Polish, Russian, and Turkish. He has also pioneered their
production in digital formats such as podcasts, ebooks,
and iphone and ipad apps.
After 20 years in advertising and direct
marketing, he has spent the last twelve years as an independent troubleshooter,
advising companies on how to change their businesses for the better.
He can turn his hand to many things:
signature programmes based on his books; motivational speaking; facilitating
awaydays and conferences; training; repositioning brands; producing business
and marketing plans, strategies and creative solutions; advising on company
structures; writing speeches; improving new business effectiveness; pitch
writing; and action non-exec work.
He has worked with over 400 clients,
deployed GBP600m of funds on more than 200 brands, overseen over 1,000 projects,
and won 35 awards for creativity and effectiveness. He has trained over 6,000
people and tutors at Kings College London. His Greatest Hits blog summarises
the thinking in over 250 business books and is accessed by 1000s monthly.
Expert Advice has completed over 600
jobs for 140 clients, most recently for Arcadia/Top Man, Brainjuicer, Carat, Dentsu Aegis, DLKW
Lowe, Engine Group, The Guardian, Iris, JLL, London Stock Exchange, M&C Saatchi, Maxus,
McCann-Erickson, Millward Brown, Nokia, Orange, Pagefield, RBS, Royal Mail, Saatchi & Saatchi, Shell,
Strutt & Parker, T-Mobile, 100% Open, and 20th Century Fox.
Kevin has made a number of radio and
press appearances, often appearing as a commentator on the absurdity of modern
language at work. Also a cartoonist, his Little Book of Business Bullshit
ebooks have been downloaded over 10,000 times.
Every year he travels to somewhere he
has never been. He is currently funding the preservation of jaguars in Brazil,
and is behind the successful reintroduction of the Great Bustard to the UK. He
collects classic guitars, has written over 500 songs, and has released ten
albums. He flies birds of prey, and has two daughters, Rosanna (26) and