Strategy

//Strategy
  • BALANCED INTELLIGENCE COMES FROM COMBINING THE VISUAL AND THE VERBAL Many people find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. After the runaway success of The Diagrams Book, Kevin “the diagrams guy” Duncan set himself a new challenge: to try and combine the two. Would it be possible to interweave narrative and visuals to create a helpful guide to sorting stuff out? The Intelligent Work Book does just that. From thinking, doing, working, planning and prioritizing, through to presenting, selling, negotiating, progressing in your career, or just plain fooling around. The result is a practical workbook that anyone can use. INTRODUCTION Seven years ago I noticed that many of my attendees in training were taking notes in a new way – drawing shapes instead of old-fashioned longhand lecture notes. So I wondered how many diagrams there were in my training materials. The answer was 46, so I added 4 more and wrote The Diagrams Book. I had no idea at the time that there was an entire world market in visual thinking. Over time I seem to have become “the diagrams guy.” Versions of the book have now come in from Taiwan, Korea, Germany, France, Spain, the Netherlands, Sweden, China, and Hungary, and there is more to come from Russia, and Thailand. So all over the world, it is clear that many find it hard to express themselves and solve problems purely with words. Diagrams and visuals are superb for organising your thinking in so many ways. So my next challenge was to try and combine the two. Would it be possible to interweave narrative and visuals to create a guide to sorting stuff out? This is my attempt to do just that: The Intelligent Work Book. In my opinion, balanced intelligence comes from combining the power of the visual and the verbal, and the result becomes a practical workbook that anyone can use. From thinking, doing, working, planning and prioritizing, through to presenting, selling, negotiating, progressing in your career, or just plain fooling around. It can be done, so here’s to intelligent work.
  • YOU DON’T HAVE TO BE PERFECT TO BE ETHICAL. YOU JUST NEED TO BE HONEST. The burgeoning array of literature on ethical and sustainable business behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground – individuals who want their companies to adopt more thoughtful practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the traditional bottom line. Sarah Duncan is a business development consultant and trainer. She has been in business for over 30 years – starting with luxury hotels, then moving through private club and spa development in Asia, to setting up her own consultancy, Sleeping Lion, in 2005. She has watched with interest as sustainabilityhas forced its way onto the agenda, driven collectively by more ethically conscious employees and customers. She now provides advice and workshops on ethical and responsible behaviour. Find out more at: ethicalbusinessblog.com   "It would be unethical for any business serious about ethics not to read this." Giles Gibbons, Founder and CEO, Good Business and The Sustainable Restaurant Association "This is a serious book for anyone who wants to better understand how to profit from treating the earth's resources responsibly.” Peter Hancock FIH MI, Chief Executive, Pride of Britain Hotels “An essential read for any business leader who is looking for a path to build a more sustainable business.” Stephan Loerke, CEO, World Federation of Advertisers “This book helps turn good intentions about ethical business into action. Brilliant.” Mark Earls, author Copy Copy Copy, Herd, Creative Superpowers
  • THE SMART STRATEGY BOOK 50 WAYS TO SOLVE TRICKY BUSINESS ISSUES STRATEGY DOESN’T HAVE TO BE BORING OR IMPENETRABLE. Most strategies are too long and boring. Far too many contain language that most of us can’t understand. And in the end, a huge proportion of them end in failure. It doesn’t have to be this way. Best-selling author Kevin Duncan has read over 300 business books. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time. The book is out in October 2018. Click HERE to view a sample chapter.
  • SMART THINKING DOESN’T HAVE TO TAKE LONG This book contains 60 pieces of distilled wisdom. Read each piece of advice in one minute, or the whole book in an hour. The sticky note format allows you to use the ideas for personal motivation, or to stimulate teams in meetings. Growth, communication, innovation, creativity, relationships and thinking are all covered. It’s an ideal format for training. It is also out in Spanish, and there is a special Indian edition. Other translation deals currently agreed are in Korean, Thai,and Greek. Inspire yourself and your business with some Smart Thinking.
  • Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices Now.
  • Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life
  • Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distills and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.