The Ethical Business Book

//The Ethical Business Book

The Ethical Business Book

£9.99

YOU DON’T HAVE TO BE PERFECT TO BE ETHICAL.

YOU JUST NEED TO BE HONEST.

The burgeoning array of literature on ethical and sustainable business behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.

This book, however, is directed at the middle ground – individuals who want their companies to adopt more thoughtful practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the traditional bottom line.

Sarah Duncan is a business development consultant and trainer. She has been in business for over 30 years – starting with luxury hotels, then moving through private club and spa development in Asia, to setting up her own consultancy, Sleeping Lion, in 2005. She has watched with interest as sustainabilityhas forced its way onto the agenda, driven collectively by more ethically conscious employees and customers. She now provides advice and workshops on ethical and responsible behaviour.

Find out more at: ethicalbusinessblog.com

 

“It would be unethical for any business serious about ethics not to read this.”
Giles Gibbons, Founder and CEO, Good Business and The Sustainable Restaurant Association

“This is a serious book for anyone who wants to better understand how to profit from treating the earth’s resources responsibly.”

Peter Hancock FIH MI, Chief Executive, Pride of Britain Hotels

“An essential read for any business leader who is looking for a path to build a more sustainable business.”

Stephan Loerke, CEO, World Federation of Advertisers

“This book helps turn good intentions about ethical business into action. Brilliant.”

Mark Earls, author Copy Copy Copy, Herd, Creative Superpowers

Typical Running Order

PART 1: PROTECTING PROFITS

  1. THE ONLY WAY IS ETHICS
  2. CSR HAS MOVED ON
  3. IF YOU’RE GOING TO CHANGE, CHANGE FOR GOOD
  4. EVERYONE’S GOT TO START SOMEWHERE
  5. WHAT’S YOUR MORAL PURPOSE?
  6. IT’S ALL ABOUT THE TRIPLE BOTTOM LINE
  7. MISSION STATEMENTS NEED MEANING
  8. BUILD THE FIRM OF THE FUTURE
  9. FORGET THE A TEAM, BRING IN THE B TEAM
  10. WHO ARE YOU PROTECTING?

PART 2: PROTECTING EMPLOYEES

  1. WHY SHOULD ANYONE WORK HERE?
  2. ADOPTING A CONSCIOUS CULTURE
  3. EMBRACE DIVERSITY
  4. FIND YOUR PERSONAL PURPOSE
  5. IS YOUR TEAM DYSFUNCTIONAL?
  6. MAKE WAY FOR THE MAVERICKS
  7. FIND YOUR SOCIAL INTRAPRENEURSHIP
  8. THE AGE OF THE ECO-LEADERS
  9. HOW TO AVOID A FIZZLE-OUT
  10. MY EMPLOYEE ACTION PLAN

PART 3: PROTECTING CUSTOMERS

  1. THOU SHALT LOOK AFTER CUSTOMERS
  2. COULD CONSCIOUS CONSUMERISM BE KILLING YOUR BUSINESS?
  3. FEED YOUR CUSTOMERS’ PASSIONS
  4. WALK IN YOUR CUSTOMERS’ SHOES
  5. TALK TO YOUR BIGGEST FANS
  6. IS ANYONE REALLY LISTENING?
  7. TIME TO PAY IT FORWARD?
  8. ARE YOUR CUSTOMERS VAGUELY LOYAL OR FULLY COMMITTED?
  9. MAKE WAY FOR THE MATURING MILLENNIALS
  10. MY CUSTOMER ACTION PLAN

PART 4: PROTECTING THE PLANET

  1. THERE IS NO PLANET B
  2. REDUCING YOUR CARBON FOOTPRINT
  3. CONSERVING ENERGY
  4. CONSERVING WATER
  5. NOT ALL WASTE IS BORN EQUAL
  6. IS YOUR BUSINESS A RIVER OR LAKE?
  7. GREENING YOUR SUPPLY CHAIN
  8. ARE YOU AN ECO- OR EGO-WARRIOR?
  9. OVERCOMING THE RESISTORS
  10. MY PLANET ACTION PLAN

PART 5: ETHICAL MARKETING

  1. MARKETING – FROM MANIPULATION TO AUTHENTICITY
  2. THE NEW PRINCIPLES OF ETHICAL MARKETING
  3. GREENWASHING WON’T WASH
  4. TOO LITTLE, TOO TRIUMPHANT, TOO LATE?
  5. STORYDOING AND DATATELLING
  6. BOGOF REINVENTED – BUY ONE, GIVE ONE FREE
  7. NAVIGATING THE COMPETITION
  8. ARE YOU AN ETHICAL GAME CHANGER?
  9. MINIMUM EFFORT, MAXIMUM RETURN
  10. THE INFINITE ETHICAL LOOP

FINAL WORD

RESOURCES AND FURTHER READING

ACKNOWLEDGEMENTS

ABOUT THE AUTHOR

 

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.