YOU DON’T HAVE TO BE PERFECT TO BE ETHICAL.
YOU JUST NEED TO BE HONEST.
The burgeoning array of literature on ethical and sustainable business behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.
This book, however, is directed at the middle ground – individuals who want their companies to adopt more thoughtful practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the traditional bottom line.
Sarah Duncan is a business development consultant and trainer. She has been in business for over 30 years – starting with luxury hotels, then moving through private club and spa development in Asia, to setting up her own consultancy, Sleeping Lion, in 2005. She has watched with interest as sustainabilityhas forced its way onto the agenda, driven collectively by more ethically conscious employees and customers. She now provides advice and workshops on ethical and responsible behaviour.
Find out more at: ethicalbusinessblog.com
“It would be unethical for any business serious about ethics not to read this.”
Giles Gibbons, Founder and CEO, Good Business and The Sustainable Restaurant Association
“This is a serious book for anyone who wants to better understand how to profit from treating the earth’s resources responsibly.”
Peter Hancock FIH MI, Chief Executive, Pride of Britain Hotels
“An essential read for any business leader who is looking for a path to build a more sustainable business.”
Stephan Loerke, CEO, World Federation of Advertisers
“This book helps turn good intentions about ethical business into action. Brilliant.”
Mark Earls, author Copy Copy Copy, Herd, Creative Superpowers
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