THE SMART STRATEGY BOOK
50 WAYS TO SOLVE TRICKY BUSINESS ISSUES
STRATEGY DOESN’T HAVE TO BE BORING OR IMPENETRABLE.
Most strategies are too long and boring. Far too many contain language that most of us can’t understand. And in the end, a huge proportion of them end in failure. It doesn’t have to be this way.
Best-selling author Kevin Duncan has read over 300 business books. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
The book is out in October 2018. Click HERE to view a sample chapter.