The next instalment in Capstone’s brand new business series What You Need to Know About… These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start–up advice? Who wants to spend days researching on the internet.
Sunday: Get started with realistic goals and a detailed business plan, and do your market research Monday: Learn strategies for building a network of contacts and how to handle meetings Tuesday: Learn how to get the product or service right and increase your margin Wednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materials Thursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 seconds Friday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your business Saturday: Avoid difficulties and problems through using personal planning and business planning tripwires