We became a BCorp because we feel strongly about social and environmental issues. Our commitment to the BCorp process shows a wider intent to help people and the planet. We resolved a few years ago to change the business for good – not that it was particularly bad beforehand. The discipline of the BCorp process forced us to ask questions that we hadn’t previously and become much more diligent about monitoring evidence about our impact.

It helped us really think about the purpose of our business, which we now describe as Create, Educate, Donate.

We create helpful books, online products and training programmes to educate and inspire businesses and individuals to be their best.

Our success in doing this enables us to support the things we care about through our commitment to donate a minimum of 5% of annual revenue to good causes (through cash and product donations). We also provide many hours of pro bono work in support of charity and industry initiatives that we feel strongly about.