Persuasive Point of View
This blended course makes a vital business point. Many modern executives simply trade in information, but they lack a point of view. They need to be able to a) develop a Point of View (POV), and b) create a Line of Argument (LOA) that is persuasive enough to ensure proposals are approved, ideally first time.
THE IMPORTANCE OF A POV
- Being relentlessly curious
- Assimilating wide-ranging stimuli
- The vital importance of having a hypothesis
MAKING SURE YOU HAVE A POV
- The briefing star
- Three good, three bad
- Eyes of experts
- Category stealing
ONCE YOU HAVE YOUR POV
- Don’t stampede to Powerpoint
- Consider your audience(s)
- Start thinking visually
SAY IT ON ONE CHART
- The Market Map
- The Bravery Scale
- The Whittling Wedge
- The Central Idea satellite system
- Barriers to purchase
- Who sells best? Introducing ambiverts
- The 12-step LOA map
This is an extraordinarily popular course with every type of business. It combines rapid idea generation with highly effective presentation skills, enhanced by the power of diagrams. 1,000s have taken the course and found that it totally transforms the way they think and present.
This course covers how to come up with excellent ideas, solve strategic problems, have a clear point of view, and structure a compelling line of argument that clients and prospects are likely to accept. This approach is both better and quicker than normal methods, increasing work quality and saving vast amounts of wasted time.
Sample Source Material
Making Ideas Happen – Scott Belsky
Sticky Wisdom – Kingdon et al.
Left Brain, Right Stuff – Phil Rosenzweig
Start With Why – Simon Sinek
“The knack of reducing each technique to the absolute simplest explanation.”
David Helps, Group Director of Innovation, Design Bridge