Sustainable Business Approach

The Ethical Business Book is designed to guide you along the path to becoming a better business – for you, your people, and the world we live in. It was shortlisted and, subsequently, Highly Commended at The Business Book Awards 2020, 

This course tackles the complex area of sustainability, but with a practical business approach – acknowledging the deep challenges and providing exercises and interventions for improvement. 

Example Content

THE BIG PICTURE

  • Climate crisis vs Covid crisis
  • Sustainable Development Goals
  • Finite resources

COMMERCIAL AWARENESS

  • Three Ps – triple bottom line
  • Serve + Preserve
  • The purpose of Purpose
  • Circular economy

THE PLANET (ENVIRONMENT)

  • There is no Planet B
  • Understanding carbon footprints / Net Zero
  • Take-Make-Waste vs Reduce-Reuse-Recycle

PEOPLE (SOCIETY)

  • Eco vs Ego warriors
  • Embracing diversity
  • Tackling inequality

MARKETING WITH INTEGRITY

  • Conscious consumerism + Maturing millennials
  • Greenwashing
  • Paying it forward 
  • Storydoing and Datatelling

Summary

This is for any business who wants to ‘do well, by doing good’.

Outcome

If you are a business owner or leader, it will provide you with tools to start making a difference. If you work for (or on behalf of) an organisation that needs change, this will give you ammunition to lobby the decision makers and present a robust case for adopting a more ethical and sustainable approach to the business.

Sample Source Material

Authentic Marketing – Larry Weber

Conscious Capitalism – Sisodia, Henry, Eskschmidt

Business Ethics – Crane & Matten

The Sustainable Business – Jonathan Scott

“The Only Way Is Ethics. Genius, and so true. A great book to inspire individuals to finds ways to do well, by doing good.”

Jon Khoo, Regional Sustainability Manager, UKIME & Nordics, Interface