Innovative Ideas

The Ideas Book is another best seller, translated into 12 languages and reissued in a 5th anniversary edition.

It explains how to prepare properly for running brainstorms and offers a range of 50 techniques for generating them.

These methods have proved universally helpful to all types of business over the last six years.

Example Content

PREPARING TO GENERATE IDEAS

  • The briefing star
  • The right stimulus
  • The homework checklist
  • The rules of engagement

GENERATING INITIAL IDEAS

  • Three good, three bad
  • Think inside the box
  • Eyes of experts
  • Category stealing

DEVELOPING AND UNDERSTANDING IDEAS

  • Four corner walkabout
  • Outliers
  • Train your depth mind
  • Post-It voting

JUDGING IDEAS

  • The Potential Pyramid
  • The Decision Wedge
  • The Idea Bravery Scale
  • The premortem

Summary

This format is hugely productive. It is not uncommon to generate over 100 ideas per session. Once the techniques are understood, they are immediately applied to the specific business issues of the customer or client.

Outcome

This course provides a powerful injection of creativity into any team or company. The material and training enable all participants to run brainstorms better and equips them with a toolkit of techniques that they can use ad infinitum thereafter. Inspiring and energizing.

Sample Source Material

Inside the Box – Boyd & Goldenberg

Antifragile – Nassim Nicholas Taleb

Thinking, Fast and Slow – Daniel Kahneman

Outliers – Malcolm Gladwell

“Kevin’s bite-size techniques are practical and immediate, unlocking the creativity that lies within.”

Paul Davies, BBC Director of Marketing & Audiences