Clear Communication

The Business Bullshit Book contains the world’s most comprehensive collection of cliché, jargon and bullshit, diligently collected over 40 years. Amusing yet with a serious point, this collection highlights the danger and unsuitability of much language in business.

Many businesses are incapable or articulating their products and propositions in a compelling and distinctive way. After a review of the psychology behind unclear language, we resolve it with practical work on the company’s communication materials.

This ensures that all plans, proposals and customer communications are crystal clear in the future.

Example Content

IDENTIFYING UNCLEAR LANGUAGE

  • Cliché and jargon red alert list
  • Ubiquitous and identical materials
  • The detrimental effect of unclear communication

THE PSYCHOLOGY BEHIND BULLSHIT

  • What is it?
  • How to define it
  • Why is it tolerated?

GUESS THE BRAND

  • Vision, values, mission, and purpose de-constructed
  • Communications blizzard of samey language
  • Lack of differentiation

MATERIALS REVIEW

  • Website, company report, marketing claims
  • External communications
  • Internal communications

Summary

This is a fascinating and deceptive course. Easy to dismiss as pure comedy, it has a deadly serious message. Many companies have working practices and materials that are generic and unclear – something that can always be improved.

Outcome

This course has the power to clear out all the dead language from a company’s work methods and communications – a powerful and cathartic exercise. Eliminating cliché and articulating brand messages more clearly.

Sample Source Material

Leadership BS – Jeffrey Pfeffer

Business Bullshit – Andre Spicer

No Bullshit Leadership – Chris Hirst

On Bullshit – Harry Frankfurt

“Refreshingly no-nonsense.” 

Henry Hitchings, London Evening Standard, author of The Language Wars