The Business Bullshit Book contains the world’s most comprehensive collection of cliché, jargon and bullshit, diligently collected over 40 years. Amusing yet with a serious point, this collection highlights the danger and unsuitability of much language in business.
Many businesses are incapable or articulating their products and propositions in a compelling and distinctive way. After a review of the psychology behind unclear language, we resolve it with practical work on the company’s communication materials.
This ensures that all plans, proposals and customer communications are crystal clear in the future.