The Smart Strategy Book
This course covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
Most strategies are too long and boring. Far too many contain language that most of us can’t understand.
Strategic wisdom is drawn from over 350 business books.
Typical Running Order
One option is to work through all seven strategic areas.
Another is to specify which types of strategy attendees wish to concentrate on.
Everyone gets the book, plus charts.
Once we have been through all the thinking, we turn our attention to current projects, clients, presentations, and so on.
All afternoon we work on these in teams, see which approaches are found to be most useful, and present back to share learning.