The Smart Strategy Book is a highly popular book, particularly amongst those who deal with strategy and planning. It covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
Most strategies are too long and boring. Far too many contain language that most of us can’t understand, which is why each suggestion contains a smart strategy warning – how not to do it.
This crucial strategic wisdom is drawn from researching over 400 business books.